It all started at the Stop AIDS Project in San Francisco in 1995. That's where I did my first re-branding project (transforming the Young Men's Program into Q Action), wrote a series of ad campaigns and collaborated with some soon-to-be legendary designers. Since then, I've worked with small businesses, big businesses, assorted non-profits and, more recently, political candidates. But I have to say, there's nothing like working on a project knowing that it just might improve—or even save—someone's life.